Persuasion through negotiation is a major subject in business and management education almost everywhere in the World - except Britain.  The Yes Project provides where education fails.

The Yes Project is a not for profit resource and is produced and managed by Keith Williams F.Inst LM, DMS, MBA.  Keith is a professional  coach in persuasion and negotiation with over 40 years of entrepreneurial business experience and techniques developed over 50 years.

Keith has discovered that gaining agreement and acceptance is the key to efficient business development.

Successful persuasion is to get someone to say 'Yes' to your proposal, idea, opinion or business case.

Only those who can get people to say yes will prosper.

The Yes Project condenses the principles of ethology and social psychology and the experience of a large number professionals into a few hours of memorable, interactive workshops. 

Voted Business Mentor of the Year in 2010, Keith is passionate about helping businesses to succeed and coaching entrepreneurs, business owners and managers to be more persuasive.